The gap between vision and reality
You are a solopreneur. You have a vision that excites you, but the path forward feels unclear or overwhelming. Maybe you've been circling the same strategic conversations without landing on concrete next steps. Perhaps you're seeing slow traction despite your efforts to tell people about your venture, or you feel icky about marketing and sales that's pushing something onto other people whether or not they want to buy it.
Turning big ideas into systematic execution requires a different kind of thinking. Most founders get stuck in the gap between what they want to create and how to actually build it, step by step, in the real world with real constraints.
Why aren't you getting the traction you want? Take this 7 minute audit to find out.
I use AI to do the busywork so that I can focus our time together on what matters, which is:
Who are you and what do you believe in? How can we build something that's authentic to your values? What approaches play to your strengths? What energizes you is what you'll stick with.
What interpersonal and situational dynamics are at play? Strategy should factor in the different people, their incentives, and all the complex variables that need to work together for success.
How do you navigate the false dichotomy of doing well versus doing good?
Let's have collaborative, output-driven conversations that bridge your current reality with your desired outcomes.
Listen to my podcast "What Grows" to experience how I ask questions that help people discover what drives them.
The process
Vision discovery
Two sessions to understand your vision and how it fits into the world. We'll identify stakeholders and surface key assumptions that need testing.
Strategic roadmap
Transform your vision into a flexible roadmap with clear milestones and decision points. Get prioritized action steps for the next 30, 60, and 90 days.
Marketing strategy
Develop authentic marketing approaches. Clear messaging, right channels, and executable frameworks for ongoing outreach.
Systems & handoff
Set up simple progress metrics to track what's working and create processes you can maintain after our work together ends.
What you'll have
Strategic clarity
A roadmap that bridges your current reality and your vision, with clear milestones that make sense in your specific context.
Marketing direction
Messaging and positioning that feels authentic, plus practical approaches for reaching your audience that fit your capacity and goals.
Implementation systems
Concrete next steps and progress metrics that matter.
Investment
2 deep discovery sessions + 2 refinement calls
Complete strategic roadmap with marketing strategy
Implementation planning and progress frameworks
Clarity promise
If you don't leave our work together with a clear, compelling path forward that excites you, we'll continue the conversation at no additional cost until you do.
This work makes sense for you if:
You feel overwhelmed by the gap between idea and successful execution.
You took the Root Cause Assessment and you want to improve your score.
You value collaborative thinking over prescriptive solutions, and you want someone who will understand your specific context and constraints.
Most importantly, you're committed to taking action on what we develop together.